Journal of Tourism Research
Online ISSN : 2436-7133
Print ISSN : 1341-8270
A Study on the Method of Tourism Research:From the Viewpoint of Economic Analysis
Shuichi Ishikawa
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JOURNAL OPEN ACCESS

2007 Volume 48 Pages 81-87

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Abstract

It is not necessarily essential for us to spend time and money on tourism. However, if we experience tourism, we can enjoy more fruitful and happy lives. People in the affluent society have more opportunities to experience tourism than in the poor society. Therefore, in the affluent society, the experience of tourism is one of the most important consumption activities. Based on this thought, we have compared marketing with economics from the viewpoint of the analytical method. As we have to explain the various choices of people in the affluent society, we have concluded that we need to analyze the tourism using micro-data.

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© 2007 The Japan Academic Society of Tourism
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