2007 Volume 48 Pages 81-87
It is not necessarily essential for us to spend time and money on tourism. However, if we experience tourism, we can enjoy more fruitful and happy lives. People in the affluent society have more opportunities to experience tourism than in the poor society. Therefore, in the affluent society, the experience of tourism is one of the most important consumption activities. Based on this thought, we have compared marketing with economics from the viewpoint of the analytical method. As we have to explain the various choices of people in the affluent society, we have concluded that we need to analyze the tourism using micro-data.