農業経済研究
Online ISSN : 2188-1057
Print ISSN : 0387-3234
ISSN-L : 0387-3234
報告論文
国内酒類市場におけるクラフトビールの特徴
スキャナパネルデータによる市場での位置づけならびに購入者属性の分析
清水 愛友実氏家 清和
著者情報
ジャーナル フリー

2015 年 87 巻 3 号 p. 291-296

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This study analyzed market positioning of craft beer in the alcohol beverage market in Japan and characteristics of consumer preference for craft beer. The main outcomes of this study are as follows. First, the study made it clear quantitatively that craft beer was independent as a differentiated category in the alcohol market and did not compete very much with regular beer or premium beer produced by large producers. Second, the study proved that craft beer purchasers care about the producer's information, food safety and eco-friendliness.

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© 2015 日本農業経済学会
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