The Perspective of Service Science on Multifunctionality of Irrigation: the Evaluation of the Potential Demand by Land Improvement District

Abstract

The objective of this study is to evaluate the multifunctionality of irrigation according to service science approach. First, the multifunctionality should be conceptually reconsidered as an agricultural water service through the operation of Land Improvement District (LID). Then, we conducted experimental workshop and questionnaire survey at Aichi-Yousui LID and estimated the potential needs of residents for the service using Best-Worst-Scaling method. The result shows a new water management business of LID would have the practical possibility of value co-creation as service industry because residents can appreciate specific agricultural water service based on application of multifunctionality.