地場企業によるインショップ事業の収益性と利用生産者の販路分析

岡山県有限会社漂流岡山を事例に

抄録

The purpose of this study, using Hyouryuu Okayama Co., Ltd. (HO) as a case study, is to clarify the significance of in-shop intermediate organizations that are profitable, as a mechanism and sales channels. Features of the case include "their collection delivery", "packaging," "hope shipments total amount of the collection of the producer", and "purchase". Since the sales profit rate is about 33%, the in-shop business of HO is profitable. Not only the main channel, but also those who are a sub-channel, play roles that have implications for the producers.