The situation surrounding fruit juice in Japan and the activities of the Japan fruit juice association

Abstract

The size of the market in Japan for fruit beverages that contain more than 10% fruit juice as the main ingredient is currently valued at approximately 300 billion yen. The author examined the status of raw fruit juice in Japan, as well as its production and consumption. In addition, changes in research on fruit juice and fruit beverages, and the activities of the Japan Fruit Juice Association, an industry group, are also discussed.