第3回横幹連合コンファレンス
セッションID: 1C4-2
会議情報
主催: 特定非営利法人 横断型基幹科学技術研究団体連合
消費者の潜在構造理解の重要性
詳細
主催: 特定非営利法人 横断型基幹科学技術研究団体連合
In the marketing field, activities such as One-to-One Marketing and Customer Relationship Man-agement (CRM) have gotten a lot of attention for its effectiveness. It is necessary to understand of consumer's latent structures for evaluating the activities adequately. In this paper, I explain two methods -induction and deduction- for understanding of consumer's latent structure of.
