広告写真表現の方法論
1973 年 36 巻 4 号 p. 219-222
詳細
1973 年 36 巻 4 号 p. 219-222
The color prints for the advertising use will be produced by three work groups. 1st Logical step
They, AD desk, Reserchmen, Planner, Co-ordinator of businees section, are find out their appeal points and sales points between the consumer's needs and their product's merits. 2nd Creative step
They, Art director, Photographer, Designer, Copy writer and the others are fix up with the conception to the visual image. They are employing the human factors not only the logical conception but the sense of artist.
3rd Tecnical control step
The printing stuff are realize the request from the creative menbers. There are only the problem about printing techniques. The most important point is the treating about the data of image. How the mental image will be appeared as the dot image. So this shows some points in these prosessing.
