2011 Volume 4 Issue 2 Pages 143-157
This paper takes an electric vehicle (EV) market as a typical example of new business sectors that are expected to contribute greatly to transition toward the low carbon society. The model demonstrates that such a new sector often takes off to growth only hand in hand with the development of other related business fields such as electricity charging infrastructure in case of EVs. The model facilitates the assessment of various policy strategies from the perspectives of setting the society on to the path toward lowing carbon emissions.