JOURNAL of the JAPAN RESEARCH ASSOCIATION for TEXTILE END-USES
Online ISSN : 1884-6599
Print ISSN : 0037-2072
ISSN-L : 0037-2072
A Study on Implicit Personality Theory Related to Clothing and Appearance
Part 1: On the Structure of Clothing/Appearance Features Inferred from Personality Traits
Susumu KouyamaSatoko UshidaYou Masuda
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1987 Volume 28 Issue 8 Pages 335-343

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Abstract

The purpose of this investigation was to examine the structure of clothing/appearance features inferred from personality traits as a first step toward researching implicit personality theory related to clothing and appearance.
Subjects were 239 female undergraduates. They were asked to rate five stimulus persons (SPs) on seventy-five items on a seven-point scale using two opposed clothing/appearance features each. SPs were described by one of twenty personality traits which compose ten antonym pairs. For checking the reliability of the rating, the same SPs were rated again after an interval of one week.
The results of this study are as follows
1. Fourty reliable clothing/appearance scales were chosen after checking the reliability of the seventy-five scales.
2. The conspicuous clothing/appearance features inferred from personality traits were related to the factors by which one exaggerates one's appearance or disguises oneself.
3. Subiects seemed to feel that personality traits were not indicated in the following clothing/appearance features : thickness of cloth, shilhouette of dress, and width of clothing, etc.
4. Four factors were extracted using a factor analysis for rating the data on fourty clothing/appearance scales. They were interpreted as follows : I : Eccentricity of General Appearance, II : Sense of Fashion, III : Color Preference, IV : Sexual Image. The structure of clothing/appearance features inferred from personality traits seems to be formed of these four factors.

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