Abstract
A simple experiment was carried out to clear the feature of apparel color preferred by female college students. In the experiment, subjects were asked to classify 25 colors, which correspond to gross classification in “The Color Code for Investigation” published by Japan Color Research Institute, into three categories, i.e., usually preferred colors, occasionally preferred colors and disliked colors. The following features were observed The average number of usually preferred colors was 7±3 colors. While the most subjects preferred white, black, dark blue, brown and beige, the subjects were classified into three groups in terms of the preferences for the other colors. Each group preferred gray range, pink range, and olive range respectively. Orange, pink, yellow, and red which are included in warm hue range tend to be chosen as occasionally preferred colors. Purple, blue green, and yellow green, that is, intermediate hues tend to be chosen as disliked colors.
