性別と男女平等主義的態度がジェンダーステレオタイプ活性におよぼす影響

抄録

The purpose of this study was to examine the impact of explicit attitudes toward gender roles and gender of participants on male and female stereotype-activation. Twenty-seven male and female students were participated in the experiment that measured the gender stereotype-activation by a sequential priming task. Following presenting a photograph of a male or female face, a target word was presented. Target words were consisted of negative male/female stereotypical words, positive male/female stereotypical words and the words unrelated to gender stereotypes. Reaction time for the lexical decision of the targets was measured. Then, explicit attitudes toward gender roles were measured by a questionnaire. The results showed that both male and female participants activated negative male and female stereotypes regardless of the explicit attitudes toward gender roles. These results are consistent with the previous studies arguing the difference between stereotype-activation and stereotype-application. The discussion argued that the negative stereotype-activation of both outgroup and ingroup in terms of gender might be governed by the psychological process that also leads to negativity bias.