Abstract
The objective of this study was to use a quasi-experimental design with a control group to verify the effectiveness of an education program, and to investigate the effects of improved energy-conservation awareness on students’ behavioral intention using the visualization method. The education group improved for all factors following the program, and a significant difference was observed in their “motivation to learn about energy” after the program compared to before (p<0.05). Further, their “usefulness of visualization” improved significantly compared to the control group (p<0.05). In addition, excellent goodness of fit was obtained for the model of the improvement of behavioral intention. Based on these results, it was determined that the implementation of this energy-conservation education program using the “visualization method” was effective, with the results suggesting that this method, along with the increased awareness through visual experience, can contribute to the formation of attitudes and increase behavioral intention. This educational system in an energy-conservation program using the visualization method was effective. Moreover, a model of the mechanism for the improvement of behavioral intention for energy conservation was presented.