2020 年 2020 巻 35 号 p. 65-89
The R & D-type Global Niche Top Enterprises （GNT） is implementing a growth strategy that breaks out of the crisis in the face of environmental changes. If attention is focused on innovation there, it may be possible to obtain an efficient innovation strategy method.
In this research, we take up 9 small, medium and large-sized R & D-type GNT, and analyze based on case studies the growth strategy for breaking through the crisis, the characteristics of intellectual property development and monetization and the innovation strategy.
In order to carry out innovation, effective collaboration between internal and external resources is necessary. Therefore, our research is exploring success factors to realize new competitive advantage and sustainable growth by utilizing the resource collaboration strategy.