The present situation and issues of giving information about the sightseeing service of own in the accommodations market ～A study of the possibility of the sightseeing market development by the result that analyzed value of the information with Contingent Valuation Method (CVM)～

Abstract

In this study, Value of the information in the sightseeing market was analyzed in Contingent Valuation Method (CVM). And I thought the cause of the price erosion of the sightseeing market was caused by the asymmetric information of the information of the market by the information gap of a consumer and the supplier. As a result, I understood that the reliability of the consumer for the information of the sightseeing market was low. Giving and reliability of the information are important for the development of the tourism market. And I explained that an expert of the information to send fair sightseeing information to the development of the future sightseeing market was necessary.