総合観光研究
Online ISSN : 2436-1011
Print ISSN : 1348-8376
観光消費の選好性に基づくグリーンツーリズムの潜在客層の抽出
済木 千恵子稲垣 栄洋松野 和夫
著者情報
ジャーナル オープンアクセス

2011 年 10 巻 p. 33-40

詳細
抄録

In order to propose a plan for rural tourism combined with tourism resources, we classified tourists on the basis of the travel consumption using cluster analysis. As a result, four tourist types were extracted as the potential clientele of rural tourism: (1) people who show interest in various tourism resources, and collect information positively, (2) youth who like luxurious travel and value delicious food whilst traveling, (3) people who express interest in out-of-the-way spots and beautiful scenes, and (4) people who believe that farm areas revitalize health and promote healing. In addition, we proposed a plan for rural tourism on the basis of the features of different tourist types.

著者関連情報
© 2011 総合観光学会
前の記事 次の記事
feedback
Top