2022 Volume 55 Issue 4 Pages 27-38
The last decades have witnessed an increasing interest in the hierarchy of corporate domain or its temporal development and change factors in the field of strategic management in Japan. This paper examines the influence, as historical forces, of rhetorical path dependence on the definition process of a corporate domain by present top management, focusing on the inherited domain from past top managers. The empirical focus of the paper is Westinghouse Electric. This second-largest U.S. electrical enterprise has been transformed from an electrical to a media conglomerate from its birth in 1886 to its demise in 2000. The historical case study shows the past rhetoric of the domain, particularly the founder’s rhetoric, narrowing the scope of strategic perception over time. The paper also indicates the necessity of conducting history-informed strategy research to examine historical forces in the process of crafting corporate strategy.