スポーツ産業学研究
Online ISSN : 1884-2534
Print ISSN : 1343-0688
原著論文
Jリーグシーズンチケット購買率の距離減衰率とその規定要因
庄子 博人蔵本 匡史間野 義之中村 好男
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ジャーナル フリー

2009 年 19 巻 2 号 p. 119-127

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    The purpose of this study was to estimate the distance decay parameters of J-League season ticket purchase rate, and to clarify the relationship between the distance decay parameters and population densities/competition of catchment areas. The total number of the sample was 53,727 which came from the season ticket holders of 20 J-League clubs in 2007. The distance and the population were calculated by using Geographic Information System. The findings of the analyses are summarized as follows;
    A gradually weakening relationship between J-League season ticket purchase rate and distance from stadium was observed. Also it was shown that the distance factor has an effect on the J-League season ticket purchase rate. The distance decay rate of densely populated area is low (distance decay slope is gentle) , while the distance decay rate of thinly populated area is high (distance decay slope is steep) . The catchment areas of J-league season ticket compete with other clubs′ catchment areas in the densely populated regions. That is to say the spatial demand, which is the distance decay rate of J-League season tickets, is affected by the difference of city size and the existence of other competing clubs.

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© 2009 日本スポーツ産業学会
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