スポーツ産業学研究
Online ISSN : 1884-2534
Print ISSN : 1343-0688
研究ノート
札幌のプロバスケットボールチームにみる観戦者特性の変化に関する研究
-レラカムイ北海道からレバンガ北海道へのチーム変更に伴う観戦者の変化に着目して-
千葉 直樹永谷 稔
著者情報
ジャーナル フリー

2015 年 25 巻 2 号 p. 2_327-2_336

詳細
抄録

    The purpose of this study was to examine the changes in characteristics of spectators of professional basketball teams, and the relationship between frequency of attendance and participant motives in Sapporo. The name of the professional basketball team and its company changed from “Rera Kamuy Hokkaido” to “Levanga Hokkaido” in 2011. Questionnaire surveys conducted in 2010 and 2012 were analyzed. Findings indicated that between the two research periods there was no change in spectators′ characteristics according to sex and age groups. Previous studies had indicated that 70% of spectators were women and half of these female spectators were between the ages of 20-40. About 80% of spectators surveyed participated in both research periods. The 2012 results indicated that the percent of spectators who had belonged to basketball club in their junior and high school days was higher compared to that in 2010.

著者関連情報
© 2015 日本スポーツ産業学会
前の記事 次の記事
feedback
Top