スポーツ産業学研究
Online ISSN : 1884-2534
Print ISSN : 1343-0688
ISSN-L : 1343-0688
研究ノート
スポーツ直接観戦率の時系列的検証
菅原 尚子武藤 泰明
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ジャーナル フリー

2022 年 32 巻 3 号 p. 3_363-3_375

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The sports participation rate, which indicates the exercise habits of people, has increased significantly in the last 30 years. According to the survey of household economy, the ratio of sports admission fees to education and entertainment expenses is on the rise. Then, how much has the sports spectating rate, which indicates whether or not a person spectated at sports events at least once a year, increased? In this study, we investigated whether the increase in the spectating rate could be confirmed by macro data. The data was secondarily obtained from the “National Sports-Life Survey” and “National Sports-Life Survey of Children and Young People” conducted by the Sasakawa Sports Foundation, and the ratios of respondents who had spectated some kind of sports in the last year were aggregated and compared by survey year. To evaluate the significance of difference in each survey year, Kruskal-Wallis test and Bonferroni correction were used. As a result of the investigation, a significant increase in the spectating rate was observed from 1994 to 2010 for adults excluding students, and no significant decrease was confirmed thereafter. On the other hand, for professional baseball (NPB) and soccer (J-League), there was no increasing trend in the spectating rate. This suggested that the absolute number of spectators is small compared to the whole population in Japan. Although sports admission fees have increased due to the repeaters, from the viewpoint of the spectating rate, even if the number of spectators at one event increases, it gives small impact on the spectating rate of the whole, as long as the venues are in a biased location. In order to increase the number of spectators, it is important that various events be held in various areas.

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