Abstract
In order for teams to promote community-based management, it is essential for teams to exist as a public organization that revitalize of community. Given that place attachment was essential for the formation of communities, this study aim to clarify the effects of fan level and spectator satisfaction on place attachment was examined with the focus on difference of fans residences. Using a sample of fans (n=229), a hypothetical model was set up based on findings from previous studies and social identity theory and tested through structural equation modeling. Results revealed that fan level has a significant affected on service satisfaction and game satisfaction, and service satisfaction has a significant affected on place attachment. Significant indirect effects were also found in the effect of fan level on place attachment through service satisfaction. Furthermore, the results showed no significant differences in these effects between residences.
