抄録
The Urawa Red Diamonds is a representative "big club" in J1-league. It not only won the championship of the J-league 2006 season for the first time in the club's history, but also had an average of 45, 573 attendance per game in that year, which was the league record in the J-league history. Its annual income was 5.8 billion yen. But it was not an easy task for the club to realize this position. The management of the club had been strongly affected by the parent company. Because of the failure of the parent company, the team was demoted to the J2-league in the year 2000 season. The team's success came after the club gained autonomy in management and implemented active reforms. This paper reports on how the Urawa Red Diamonds increased the team performance, the attendance, and the revenue, leading to success.
