Modeling the social acceptance of industrial technologies

— Development of an eco-product diffusion analysis model that incorporates three existing models —

Abstract

In order to bring change to society through technological developments, analysis of the social acceptance of a given technology is indispensable. In this research, we developed a model that includes the effects of the diffusion of environmentally conscious products. To analyze the long term diffusions and to analyze the effects of various diffusion promoting measures, we have incorporated three existing models: the Bass diffusion model, the consumer preference model, and the learning curve model. These models have been argued for individually to date. The paper describes the research objective, existing models, the developed model, the related developed tools, and an analysis example.