顧客間相互作用促進型の製品開発マネジメント

－ユーザーコミュニティに対するテンセントの間接的アプローチ－

抄録

Internet service companies, like manufacturing companies, need to manage to gain a competitive advantage through value creation through innovation. However, due to the development of ICT technology, competition has become fierce, making value creation even more difficult. On the other hand, since the development of ICT technology connects people and things, visualizing them will promote interaction within the network and create emergent value. Therefore, building user networks ahead of other companies will be a source of competitive advantage. In this study, we present a new conceptual framework for product development management to achieve sustainable competitive advantage in the Internet service industry. To do so, we set a research question: What kind of product development management can be a source of sustainable competitive advantage for firms in a highly homogeneous and competitive market such as Internet services? The research question was: What kind of product development management can be a source of sustainable competitive advantage for a company in a highly homogeneous market like Internet services? In order to derive a hypothesis for this question, we conducted a case study of Tencent.