1993 Volume 1 Issue 1 Pages 23-33
This paper presents a perspective of market analysis using Geographical InformationSystems. There are three types of applications in this area. The first is MarketingInformation Systems. MIS provides retail managers two kinds of information for presenting market maps and defining retail trade areas. The second is geodemographics, which is used as a geodemographic discriminator for consumer behavior. The third is trade area analysis by spatial analysis and mathematical models. Spatial Decision Support Systems are discussed for optimal location of public facilities and private firms.