Theory and Applications of GIS
Online ISSN : 2185-5633
Print ISSN : 1340-5381
Potentiality for Application of Geographical Information Systems to market Analysis
Hiroyuki Kohsaka
Author information
JOURNALS FREE ACCESS

1993 Volume 1 Issue 1 Pages 23-33

Details
Abstract

This paper presents a perspective of market analysis using Geographical InformationSystems. There are three types of applications in this area. The first is MarketingInformation Systems. MIS provides retail managers two kinds of information for presenting market maps and defining retail trade areas. The second is geodemographics, which is used as a geodemographic discriminator for consumer behavior. The third is trade area analysis by spatial analysis and mathematical models. Spatial Decision Support Systems are discussed for optimal location of public facilities and private firms.

Information related to the author
© Geographic Information Systems Association
Previous article Next article
feedback
Top