2012 Volume 17 Issue 1 Pages 55-56
In this paper, toward a new information retrieval application, we investigated the event related potential (ERP) after saccade. Two channel EEG was measured with four subjects during simple string retrieval tasks with active eye moments. In the EEG waveforms, ERP signals were observed in target string retrievals, whereas not observed in non-target retrievals. The average decoding performance of ERP after saccade could be 79.5% in recall and 78.8% in precision. This result suggests that the ERP after saccade is useful in the application of neuromarketing in which the users are seeking information of desired goods.