商業映画の機能と価値—ユーザーが挙げた一番好きな作品と理由の分析—

抄録

Recent attention has shifted from material to psychological wealth. This study examines the functions and value of commercial films, which are considered experiential consumables that contribute to psychological wealth. Commercial films serve as entertainment and tools for education and therapy, with their expected functions varying based on their intended use. This study investigates whether these functions are realized when users watch a film of their own choice without being conscious of its purpose. This study focused on the specific films users selected as their favorites and the reasons behind their choices. By analyzing responses to the question, “What is your favorite movie and the reason?”, 7 categories were identified. One of them is “Elements of the work” for evaluating the film’s value, The others six categories were related psychological wealth. They are “Mental nourishment,” “Indelible memory,” “A presence that makes you feel connected,” “Opportunity to gain awareness,” “Best mood change,” and “Mental accelerator.” The analysis revealed that the functions of entertainment, education, and therapy are present even when users select films based on personal preference.