This study explores the factors influencing changes in entrepreneurial intention among university students who participated in the short-term action learning program Startup Weekend (SW). Using survey data collected before, during, and after the program, structural equation modeling (SEM) was used to examine the effects of basic personal factors (self-efficacy, locus of control), university environment, entrepreneurial attitude, and flow experience. Results show that pre-program entrepreneurial attitude is the strongest predictor of initial intention, while basic traits and educational environment influence attitude indirectly. After program completion, initial intention remains the primary determinant of post-program intention, but flow experience during the program also exerts a significant, though smaller, effect. These findings highlight that while immersive experiences can enhance entrepreneurial intention, building a positive entrepreneurial attitude through supportive environments and personal growth is fundamental. The study demonstrates the value of SEM in revealing both direct and indirect effects in entrepreneurship education.
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