Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
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Volume 4 , Issue 2
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  • Kenichi KUWASHIMA, Nobuo TAKAHASHI, Masaki TAMADA
    Volume 4 (2005) Issue 2 Pages 9-20
    Released: March 14, 2013
    JOURNALS FREE ACCESS
    The purpose of this paper is to analyze the organizing process of research projects, which affect the performance of research and development (R&D) crucially, by using agent-based simulation and case study. We develop a multi-agent simulation model that contains two types of R&D style: Japanese pharmaceutical companies' style and Merck's style. Simulation result proves that the senior managers observed in Merck possessing strong communication capabilities, whom we call “HWCM (Heavy-Weight Communication Manager)" in this paper, enhance initial start-up of projects. Furthermore, we study the case of Merck again and try to show the effect of HWCM on high R&D performance of Merck.
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