Advances in Consumer Studies
Online ISSN : 1883-9576
Print ISSN : 1346-9851
ISSN-L : 1346-9851
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Volume 13, Issue 1
Displaying 1-4 of 4 articles from this issue
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  • Consumer Information Search Behavior on the Internet
    A Possibility of Manipulation of Personal Influence Processes through the Internet
    Satoru Shibuya
    2006 Volume 13 Issue 1 Pages 1-28,98
    Published: December 15, 2006
    Released on J-STAGE: July 27, 2010
    DOIhttps://doi.org/10.11194/acs1993.13.1
    JOURNAL FREE ACCESS
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    This article attempts to develop a conceptual framework for consumer information search behavior on the Internet, based on other consumers' evaluation of products, services or brands. It begins with an overview ofthe Related Attributes Hypothesis of social comparison theory ("Goethals hypothesis"), and discusses the application of the hypothesis to consumer information search behavior on the Internet. The conclusion being that the "two-layer comparison model", underlying the hypothesis, suggests the possibility of manipulation over the personal influence processes through the Internet, which was considered virtually impossible prior to the Internet. The article then brings together insights from previous sections and sets forth a whole model for consumer information search behavior on the Internet.
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  • Customer oriented Service Relationship Model
    The roles of Switching Barrier and Customer Loyalty in building Relationship
    Maiko Sakai
    2006 Volume 13 Issue 1 Pages 29-56,99
    Published: December 15, 2006
    Released on J-STAGE: July 27, 2010
    DOIhttps://doi.org/10.11194/acs1993.13.29
    JOURNAL FREE ACCESS
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    The purpose of this study is to provide a Service Relationship Model from customer's perspective. The questionnaire survey on using hair care services was conducted. Structural equation modeling was used to examine the relationship between relational benefits and repurchase intention. The former is the benefits that customers obtain from longterm relationship and, the latter is one of the benefits that service providers obtain. It also reveals that six switching barriers and two types of customer loyalty, constraint based and dedication based, play intermediate roles between relational benefits and repurchase intention. The factors that effect the outcomes of long-term relationship are analyzed then, managerial implications are discussed.
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  • Japanese Status Perception and Its Impact on the Values and Lifestyles
    Makoto Mizuno
    2006 Volume 13 Issue 1 Pages 57-77,100
    Published: December 15, 2006
    Released on J-STAGE: July 27, 2010
    DOIhttps://doi.org/10.11194/acs1993.13.57
    JOURNAL FREE ACCESS
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    Recent debates on social stratification of the Japanese society may have important implications even for marketers. Based on the consumer survey conducted in 1994, 1998, and 2002, this study analyzed the dynamic influences of status perception of Japanese consumers on their opinions and perceived behaviors in consumption or many aspects of everyday life. The results obtained here suggest the potential effectiveness of status perception as a segmentation variable in addition to its relative easiness in measurement as a proxy of social status.
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  • Simulator of Consumer's Behavior in a Store Using Multi-agent Model
    Kenji Yamada, Takehiko Abe, Haruhiko Kimura
    2006 Volume 13 Issue 1 Pages 79-88,101
    Published: December 15, 2006
    Released on J-STAGE: July 27, 2010
    DOIhttps://doi.org/10.11194/acs1993.13.79
    JOURNAL FREE ACCESS
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    This paper proposes a simulator of consumer's behavior in a supermarket using a multi-agent model (MA). We use MA to simulate the consumer's behavior in a store because the behavior is highly complex and unpredictable. We did simulation under various conditions such as changes of layout and the commodity arrangement, and we were able to confirm the consumers' flow and the change of passage rate. The simulator can be used as a decision support system for determining the optimum layout or the optimum arrangement of commodity shelves, which is able to lengthen each consumer's flow, since the simulator enables us to analyze consumer's flow under various conditions.
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