Advances in Consumer Studies
Online ISSN : 1883-9576
Print ISSN : 1346-9851
ISSN-L : 1346-9851
Volume 19, Issue 2
Displaying 1-4 of 4 articles from this issue
Article
  • Yukihiko Kubota
    Article type: Article
    2013 Volume 19 Issue 2 Pages 2_109-2_138
    Published: 2013
    Released on J-STAGE: August 31, 2018
    JOURNAL FREE ACCESS

    In this article, the relation and the difference between brand relationships, brand recognition and the images of brand itself were conceptually and empirically analyzed.In this article, the relation and the difference between brand relationships, brand recognition and the images of brand itself were conceptually and empirically analyzed.

    As a result, it became clear that (1) brand relationships were formed through stages of brand recognition and the images of brand itself, and (2) these brand relationships had the characteristic effect that brand recognitions and the images of brand itself didn't have.As a result, it became clear that (1) brand relationships were formed through stages of brand recognition and the images of brand itself, and (2) these brand relationships had the characteristic effect that brand recognitions and the images of brand itself didn't have.

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  • Miyuri Shirai
    Article type: Article
    2013 Volume 19 Issue 2 Pages 2_139-2_168
    Published: 2013
    Released on J-STAGE: August 31, 2018
    JOURNAL FREE ACCESS

    It has been recognized that developing appropriate and effective semantic cues is crucial and a substantial body of empirical evidence has been accumulated in the sematic cue studies. This paper provides a picture of several research streams in the studies. To be specific, the review is conducted on the following topics: wording cues, scarcity, multiple-unit prices, price comparison, and tensile price claim for discounted prices and unit pricing and temporal reframing of price for non-discounted prices. The paper summarizes the key findings and indicates directions for future research.

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  • Identity Construction and Brand Authenticity
    Mitsutoshi Otake
    Article type: Article
    2013 Volume 19 Issue 2 Pages 2_169-2_192
    Published: 2013
    Released on J-STAGE: August 31, 2018
    JOURNAL FREE ACCESS

    This article explores the role of distributors in the social construction of a brand. Through continuous fieldwork with Harley-Davidson motorcycle owners and distributors, it was found that some non-authorized dealers craft brand authenticity in order to differentiate themselves from competitors. This paper discusses how distributors create brand meanings, and suggests that a dynamic view of brand authenticity is needed to understand creation of brand meanings.

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