This study was conducted with the aim of redesigning the interface for smart TV. TV has been a monopolist for a long time
as a video distribution platform. However, the content market is rapidly changing due to the development of digital
technology and the emergence of personalized smart media. As a result, people are starting to use various platforms to watch
videos, and TV is also trying to create a new paradigm of smart TV by applying various digital technologies. Especially, it
is necessary to develop an interface to make TVs with a wide user base easy and comfortable to use. For this purpose, we
conducted a theoretical study on TV and examined the changes of contents market and TV in chronological order, and we
defined the concept of smart TV. After analyzing the content structure and interface characteristics of 15 cases introduced to
the domestic and overseas markets. At this time, the study on the remote controller is also carried out to consider the operation.
In addition, through analyzing the papers related to the user segment, we extracted the five factors influencing the
segmentation of the TV user and derived six segments based on the extracted factors. We analyzed the needs of actual TV
users by observing them, analyzing tasks, and interviewing them. Based on the results of the analysis, we derived a new type
of interface mapped to the 4-way button and created a prototype for to test how it works. Even though there is a regret that
it was carried out for domestic users, but it is meaningful that the user-centered interface design has been derived.
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