This study examined structural changes in residents’ welcoming attitudes toward inbound tourists and intercultural acceptance before and during the COVID-19 pandemic in Ine Town, northern Kyoto Prefecture, Japan. Using multi-group covariance structure analysis of survey data collected in 2018 and 2022, this research investigated changes in residents’attitudes according to attributes such as residence area (tourism vs. non-tourism areas), length of residence, occupation, gender, and age group. The novel aspect of this study lies in its focus on comparing these structural relationships across different attributes before and during the pandemic.
Results indicated that, when correcting for multiple comparisons, statistically significant changes were not found in residents’ welcoming attitudes toward inbound tourists or intercultural acceptance in most groups. However, among long-term residents (over 10 years), women, and residents employed in non-tourism-related occupations, the perceived positive effects of inbound tourism on place attachment and life satisfaction significantly increased during the pandemic. This suggests that positive impacts from tourism, such as increased place attachment and improved life satisfaction, were particularly pronounced among residents with deeper ties to the local community. Additionally, residents in tourism areas or engaged in tourism-related occupations maintained relatively stable levels of intercultural acceptance and welcoming attitudes across both survey periods. In contrast, those living in non-tourism areas or working outside the tourism sector showed differences in their levels of acceptance. Based on these findings, this study proposes policy initiatives tailored to local contexts and residents’ attributes, such as redistributing tourism revenues to non- tourism areas, organizing small-scale intercultural events, and creating opportunities for tourists to participate in cultural conservation activities. These measures could foster mutually beneficial relationships between residents and tourists in local tourism policy.
Nonetheless, as this research is based on a specific case study of Ine Town, further comparative studies involving other regions, along with evaluations of the sustainability of residents’ attitudes after the pandemic subsides, remain necessary.
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