This paper is a case study of a Japanese Manga e-book venture entering the emerging Chinese comic market. During the creation of a platform business, the firm might confront with various business troubles. We illustrate the firm’s muddling-through to overcome difficulties through the organizing process based on K. E. Weick’s (1979) organizing theory and extending its framework. Through our analysis focusing on processes of organizing and re-organizing the business model, we suggest the following; there is interactive communication between the firm and other actors, which recursively refer the business model; such a recursive process involves tactical sensemaking to sustain the business model organizing.

This article reviews Eisenhardt and Martin (2000), one of the major works on dynamic capabilities, elaborates on the approach to dynamic capabilities proposed in that paper and reexamines its originality and contribution to theory. In contrast to what is asserted by prior research, Eisenhardt and Martin (2000) argue that dynamic capabilities have commonalities across firms, and that there is no direct link between dynamic capabilities and long-term competitive advantage. In addition Eisenhardt and Martin (2000) point out that resource configuration, not dynamic capabilities, is the source of long-term competitive advantage of firms. Therefore, referring to Eisenhardt and Martin (2000) and claiming that dynamic capabilities are the source of long-term competitive advantage is misleading.