Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
Volume 8 , Issue 6
Showing 1-3 articles out of 3 articles from the selected issue
  • Rise and fall of Guangzhou Peugeot
    Yu Xiang
    2009 Volume 8 Issue 6 Pages 281-336
    Published: June 25, 2009
    Released: February 26, 2018

    Existing research regarding the success and failure of international joint ventures primarily focus on the perspective of multinational corporations headquartered in advanced nations. This paper approaches the issue from the perspective of China and describes the corporate activities throughout the lifetime of Guangzhou Peugeot. An exploration is made of how the company’s business conditions and the partnership changed over time, the main factors that led to the company’s closure, and the subsequent impact the failure had on the passenger vehicle industry in Guangzhou.

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