Ecosystem services (ESSs) are benefits provided to humans for free. Although the growing awareness of its importance, there is still little information available on its true monetary values which are evaluated on a basis of people who get benefits from such ecosystems. Thus, understanding how local people value the ESSs' functions will allow municipalities to make conservation plans and strategies even more effective and desirable. In order to quantify the effects of ESSs, online survey – intended for people who are aged from 20s to 60s, living the area that uses water from Lake Biwa, Shiga prefecture – was administered. In Lake Biwa, water conservation forests have significant roles in purifying water, reducing the disaster risk and providing species richness. Then, we analyzed the data using conditional and mixed logit models. As a result, the willingness to pay for the function of water purification, mitigation of disaster scale and damage, biodiversity conservation and timber production were estimated at 503, 266, 323 and 212 JPY respectively. It then represents that non-monetary ESSs like water purification and biodiversity play significant roles in forests in Lake Biwa.
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