In this article the regional farming strategy is divided into two categories, namely, product strategy and competition strategy. By the systems analysis, it is made clear that indices for the product strategic decision are income elasticity of demand and composite competing power index, and that indices for competition strategic decision are price flexibility of supply and rate of price competing power index to production cost competing power index.
The positions of farming strategies and their shifts over two stages are made clear by estimating those indices given above for oranges produced in Ehime.
The analysis of its strategic positions and strategies up to 1986, consequently revealed the following:
1) the farming strategies that were used by orange growing industry in Ehime prefecture are generally reasonable; and,
2) the strategies to be adopted from now on by orange growing industry in Ehime Prefecture are the following:
(a) to continue phasing out of Futsu Natsu Mikan,
(b) to continue exchanging to Wase Unshyu Mikan,
(c) to raise the composite competing power of Futsu Unshyu Mikan by the competition strategy oriented to better quality, and exchange it to other demand growing crops; and,
(d) to raise the composite competing power of Ama Natsu Mikan by the competition strategy oriented to larger quantity and grow it more.
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