Characteristic of Korean meat wholesale market would be briefed as follows. Firstly, the distribution rate of the Meat Quasi-wholesale market has been kept high in spite of the wholesale market oriented policy of the Korean government. Secondly, the wholesale market specializes in transaction of general item such as dairy beef that has relatively standardized quality while the quasi-wholesale market does in high-quality beef such as the Hanwoo (Korean native beef) that has wide range of quality differences. Thirdly, despite the tendency that average price of the Hanwoo at farm gate is higher than that of the wholesale market, most of the merchants in the quasi-wholesale market purchase the Hanwoo at the farm gate. And most retailers procure their cattle from the quasi-wholesale market rather than the wholesale market. This paper intends to explain how aforementioned marketing practice in Korea is established by reviewing the related law, policy and other conditions underlying the marketing practice and analyzing the economic entities' marketing behavior regarding product differentiation in the wholesale market. This paper perceives as product differentiation behavior the sales promotion and product policy of both the wholesale market and the quasi-wholesale market. This product differentiation behavior and entailing reactions from farmers and retailers are analyzed to explain the factors that form the marketing practices in Korea.
Today, farm management is placed under severe management environment changes. The environmental condition for farm management depends on internal and eternal factors which diversify with elapse of time. In farm management, to always achieve management growth in production, it is necessary and indispenable for proper correspondence between inside and the outside environmental changes. The execution of effective managemental strategies are demanded for successful growth in the future. Therefore, in this paper, it is discussed and analysed whether or not the farm management which is placed in under severe management environmental changes and the farm strategy in order to overcome the problems. In this case, it puts the management strategy theory of the general management which is precedent as approach in the eyesight and considers it.