JOURNAL OF RURAL PLANNING ASSOCIATION
Online ISSN : 1881-2309
Print ISSN : 0912-9731
ISSN-L : 0912-9731
Volume 33, Issue 1
Displaying 1-12 of 12 articles from this issue
Theme Issue: Explanatory Note on the Future Direction of Smart Rural Area
Studies
Articles
  • On the basis of UTAUT
    Sarina BAO, Satoshi HOSHINO, Shizuka HASHIMOTO, Natsuki SHIMIZU
    Article type: Article
    2014 Volume 33 Issue 1 Pages 54-62
    Published: June 30, 2014
    Released on J-STAGE: June 30, 2015
    JOURNAL FREE ACCESS
    With the development of ICT technology, Internet will play a vital role in the rapidly growing rural China. Internet is capable to delivers information to rural residents at anytime and anywhere. However, user acceptance of Internet is an important problem to the successful implementation of Internet development. Thus, there is a need to study the factors that affect user intention to use Internet, based on the unified theory of acceptance and use of technology (UTAUT). In this study, a questionnaire survey of the residents of three villages in Hubei province of China has been carried out. The results indicate that performance expectancy, social influence, facilitating conditions, and enjoyment expectancy of learning have significant effects on the behavioral intention to use Internet. In addition, uneasiness of learning also influence the behavior of users. We also found that gender differences moderate the effect of facilitating conditions on Internet usage intention; age differences moderate the effects of performance expectancy and facilitating conditions on Internet usage intention; occupation differences moderate the effect of performance expectancy on Internet usage intention.
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  • Do Thi Viet HUONG, Kazunobu TSUTSUI, Ryota NAGASAWA
    Article type: Article
    2014 Volume 33 Issue 1 Pages 63-72
    Published: June 30, 2014
    Released on J-STAGE: June 30, 2015
    JOURNAL FREE ACCESS
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