Language programs have been the core of NHK Radio 2, which celebrated its 90th anniversary in 2021, and long been utilized by the audience, along with NHK ETV’s language programs, websites, and textbooks published by NHK Publishing Inc. In recent years, however, various materials have been emerged such as videos on YouTube and language learning applications.
The NHK Broadcasting Culture Research Institute (Bunken), in collaboration with Unit 1 Youth & Education, Program Production Department of NHK, conducted an online survey and online group interviews of research company’s survey panelists on interest in language learning and media use in a changing media environment as well as on the use of NHK’s language programs, websites, applications, and textbooks. At the same time, in cooperation with NHK Educational Corporation, which operates “Gogakuru” language learning website, and NHK Publishing Inc., which publishes textbooks for NHK’s language programs, we carried out a survey similar to the above online survey of panelists, asking language learners to respond through the Gogakuru website or the textbooks’ bind-in card or QR code.
In this article—the first of a two-part series—the author examines people’s interest in language learning, styles of media use, and expectations of the media, based on the results of the online survey and online group interviews of panelists.
Those interested in language learning accounted for 40% of the panel respondents. As reasons for the interest, “for overseas travels/sightseeing,” “to be able to understand content and/or articles in the original language,” and “for cultural enrichment” were cited by many in every age group. A considerable number of those not interested in language learning cited “knowing Japanese language is enough for me” and “having no opportunity to communicate with people overseas.”
As for language learning materials used in recent three years, “text books/reference books (including both print and electronic media),” “language learning videos on YouTube” and “language learning TV programs (including internet distribution)” were cited by many. Nevertheless, some age differences were found; younger people (aged 15 through 39) had a relatively high percentage of those using “language learning apps,” and elderly people (aged 65 through 79), “language learning radio programs (including internet distribution).”
Regarding the factors that learners want for learning materials, many cited “free of charge or inexpensive to start,” “fitting me,” and “continuable” were among the top three, which indicates there is a high need for starting and continuing learning.
The intention for keeping using the materials that they currently use in the future was high for all media, showing a tendency to continue using the same materials once they acquired information and actually started using them.
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