This study consists of two research questions. The first is, is there a causal relationship between perceived risks and product feature preferences when women in the 40 year old age bracket purchase clothing. The second is, are effects of individual factors recognized on both points.

  The following results were obtained from 176 women.

(1) Significant causal relationships were found between the importance placed on product attributes such as "novelty" and "femininity", the importance placed on concerns of whether or not the selected clothing will enable the purchaser to "show off" or exhibit their new goods, and the importance placed on concerns about the quality and stylishness as well as "stability" attributes of the product.

(2) Six individual variables were examined for this study, what age the person wished to appear to others, expenditure on fashion, yearly household income, family structure, vocation and education. However, no clear relationship was found between these factors and risk and product feature preferences.

  Many universities have now introduced e-learning systems. However, few universities have carried out adequate functions for all students, because a substantial workload is required to prepare the contents.

  In this study, we carried out an examination of the effects and issues by analyzing the state of usage by the students of this university and carrying out a questionnaire survey on users, in order to find what sort of effects and issues do exist where WebCT is introduced to prepare for the acquisition of qualifications which is supported by many universities offering clothing courses.

  As a result, accesses were overwhelmingly from outside the university at 70%.

  The results of the questionnaire survey show that most students are favorably disposed towards the systems to acquire qualifications whereby WebCT is used. However, it was clarified that 6% of the students did not have PCs at home, and 25% of their printers were black and white ones. Furthermore, only about 90% of the students had Word and Excel installed, and PowerPoint was installed only by 14% of the students. It was clarified that consideration of the software to be used is necessary for the preparation of the contents of e-learning.

  We propose a style of group-working study in dressmaking education where students make PC based multi-media teaching materials by themselves. In the course, students are lead to make group presentations and learn each other's multi-media contents of dressmaking education. We make a student survey and find that 82% of the students' comments positively say the proposed style of lecture is good enough, 87% of the students' comments say they actively participate into the group working, and that 91% of the students' comments say the lecture is expected to be useful for future application. With these results, we find that making PC based multi-media contents through the group-working study can be useful and presents a new style of e-Learning in dressmaking education. The obtained files or contents can be accessed at anytime from anywhere by the students themselves. We expect that the style of e-Learning meets various lifestyles of the today's students.