In this paper, we discuss the communication mediated by tourist attractions (=places) and tourist resources (=things) in the field of content tourism, including “pilgrimages to sacred anime sites.” In “anime pilgrimage” (or “anime tourism”), which are motivated by animation, we can observe active communication among fans, and the culture created called “participatory culture.” However, in today’s content tourism there are many mechanisms to induce “participatory culture.” In such situations, “pilgrims” are not the subjects of cultural creation, but rather tourism consumers, and can be the target of the tourism industry. Therefore, places with abundant existing tourism resources tend to be selected as “sacred sites.” While defining such a situation as “post-content tourism,” this paper analyzes the impact of the influx of content on tourist spaces through a survey on a content tourism site at Hamanako Sakume Station in Hamamatsu City, Shizuoka Prefecture. Referring to various arguments that grasp “place” or “space” as “media,” we discuss the new tourist space that is emerging through content tourism.