This study deals with transit tours focusing specifically on areas around airports that were previously ignored by tourists. Herein, with the aim of obtaining basic information for use in the revitalization of local economies, we clarified the relationship between an airport and surrounding areas through such a program. Specifically, through social media analysis, interviews, and questionnaires survey, we found a lack of collaboration between Narita International Airport Corporation, volunteer guides, and stores on Naritasan Omotesando Street. Our results showed that for transit tours to function more effectively as tools for revitalizing the local economy, these three parties need to coordinate their activities. Furthermore, we proved that an effort to create transit tours led by shops has the potential to overcome this lack of communication and improve cooperation between the involved parties.
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