Wordsworth and Coleridge, who composed Lyrical Ballads (1798), seem to have anticipated that the public would also need experimental composition of poetry at a time when conventional views, feelings, and ways of thinking were beginning to be renewed in response to the tide of political and social change at the end of the 18th century. Basing on the undifferentiated publishing culture of printers, publishers and retail bookstores, it is supposed to have been a big problem for co-authors, Wordsworth and Coleridge, and bookseller, Cottle to publish this experimental book to lead to sales, and to continue stable sales.
In addition to deviating from traditional poetry, for Coleridge’s political reasons, the book seems to have been carefully prepared for publication in anticipation of negative reception from critics, the government, and the public. For this reason, this paper considers how the three persons each worked on the means of publication, and their strategy of publishing, aiming for the success of the publication. This paper focuses on Cottle’s retention of the exclusive right to print, Wordsworth’s composing the Advertisement of the first edition and the Preface to the second and third editions, critics’ reviews of the book, and Coleridge’s revising his own style.
On the exclusive copyright, the difference of opinion between Wordsworth and Cottle is considered, and as a result, it can be said that Cottle’s holding of the right led to sales because of his having no negative influence on the government and society. On the Preface, this paper examines the difference from the Advertisement, and changes of Wordsworth’s writing tone. At the same time, some critics’ reviews of this book are analyzed to know its influence. On Coleridge’s revising his style, this paper returns to the beginning plan of composing two types of poems when this book was invented, and major changes in “The Rime of the Ancient Mariner” are considered to have been necessary due to critics’ reception.
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