Annual Journal of Studies The Society for Fashion Business

Annual Journal of Studies The Society for Fashion Business

Online ISSN : 2436-3278
Print ISSN : 1348-9909

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Transactions

Product Assortment and Brand Strategies in Luxury E-Commerce

─ A Seven-Brand Comparative Analysis ─

Teruhiko FUKUNAGA, Shinya NAGASAWA

2026Volume 31 Pages 1-11
Published: March 31, 2026
Released on J-STAGE: June 05, 2026

DOIhttps://doi.org/10.60280/fbgakkai.31.0_1

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Value Creation through Trading Company Functions

— The Strategic Role of Trading Companies (SHOSHA) in the Fashion Business —

Shinichiro SUGITA

2026Volume 31 Pages 12-25
Published: March 31, 2026
Released on J-STAGE: June 05, 2026

DOIhttps://doi.org/10.60280/fbgakkai.31.0_13

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A Comparative Study of Clothing Behaviour and Narcissistic Personality Tendencies among Young Japanese and Thai Men and Women

Ryuen HIRAMATSU

2026Volume 31 Pages 26-39
Published: March 31, 2026
Released on J-STAGE: June 05, 2026

DOIhttps://doi.org/10.60280/fbgakkai.31.0_27

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Research Note

The Luxury Dilemma

─ Why Did Farfetch's Platform Strategy Fail? ─

Hiroaki RI

2026Volume 31 Pages 40-50
Published: March 31, 2026
Released on J-STAGE: June 05, 2026

DOIhttps://doi.org/10.60280/fbgakkai.31.0_41

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