The purpose of this paper is to elucidate the relationship between the meanings of rural spaces and the social context of rural settlements with the intention of developing a dynamic semiotics, and to investigate whether sociosemiotics as a theory of society and meaning could be a useful method in geography. There have been many previous semiotic studies on rural space. However, most of these studies focused on syntax or semantics, and their weak points were static analysis, disregard-ing the diversity of social subjects and social processes. However, pragmatic studies, which consider these social contexts, have been attempted by only a few scholars. On the other hand, sociosemiotics, a pragmatic theory of cultural objects and settlement space, has been believed useful mainly for the anal-ysis of cities and regions. However, the theoretical premises of sociosemiotics were not always based on detailed empirical studies. With the intention of improving these situations, the author undertook a pragmatic study of rural space, and shows the validity of the sosiosemiotic theory in empirical stud-ies based on this case study. In this paper, rural spaces are considered to be signs. The signifiers are ma-terial objects in the spaces, and the signifieds are ideologies and images on the spaces. The texts are the discourses of rural people and travellers through the rural spaces. The historical social process of the rural community is taken as the context.
As the site for the case study, the author selected the remote Madara Island in Saga Prefecture, west-ern Japan. On this island, Catholics and non-Catholics form separate settlements. The non-Catholics fol-low Shintoism, Buddhism, and folk beliefs. Their village is called Honmura (the native settlement), and it is located along an inlet in the southeastern part of the island. The Catholics migrated to the is-land at the end of the Edo era and formed scattered settlements on the tableland in the eastern part of the island. Their village is called Shinmura (the new settlement). The major occupation in these two villages was formerly farming and fishing, and at present is fishing only.
First the author classifies the spatial cognition of the people of the two societies into two scales, and interprets the discourses of the people. The two scales of spatial cognition consist of the island and village. The discourses on the scale of the island reveals people's love for and pride in the island, exclusionism toward outsiders and newcomers, and an inferiority complex toward cities irrespective of the generation. Travellers have an image of the island as being Catholic, with a primitive and sim-ple lifestyle in a peaceful society. On the scale of the village, the discourses of the elderly generation on the other parties' spaces is heated, exclusive and discriminatory. The discourses of the middle-aged generation was found to be composed and cool cognitive, while that of the young generation is objective and neutral. Based on these discourses, the author interprets the meanings of the village spaces. The meanings of the space of Honmura were superior, rich, powerful, and humanistic, and those of the space of Shinmura were inferior, poor, powerless, and religious before the 1970s. How-ever, these meanings have changed. The current meanings of the space of Honmura are inferior, less rich, experiencing decline, conservative, mundane, and shrewd, and those of the space of Shinmura are superior, rich, developing, enterprising, religious, and gentle. Travellers recognize Honmura as mundane and conservative, and in contrast Shinmura is viewed as religious and progressive.
Next, the author elucidates the historical social process on the island to investigate the social con-text of the discourses. The social process can be classified into four periods from the end of the Edo era to the present to describe the economy, society, politics, and culture of the island in these four periods.
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