Aiming to utilize food waste in Japan, particularly non-standard citrus fruits that occur on Osakikamijima
Island, a new student-led brand called " Kamijima Bijou " was launched and commercialized as orangettes. This
research examines the validity of product development and distribution models using non-standard citrus fruits, the
ripple effects on the local economy, and its significance as a practical implementation of the SDGs. Sales results and
surveys have shown that the brand has been well received, especially among young people, and it has also been
confirmed that social media dissemination contributes to the formation of a local brand. However, issues remain,
such as production constraints due to the seasonality of citrus fruits, production systems, administrative procedures,
and securing sales locations, and the establishment of a system for sustainable operation is required.
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