The purpose of this study is to elucidate the process factors required for family-owned enterprises to implement business succession, followed by business revitalization. To this end, we conducted an interview survey of 17 CEOs and other top executives of Atotsugi ventures that are mainly operating in the Tohoku region. The survey consisted of questions regarding the factors influencing the business succession process as well as questions concerning the factors influencing the business revitalization process.
As a result, it was revealed that the key factors in the business succession process were "acquisition of management knowledge," "demonstration of servant leadership," and "building trust." Next, it was suggested that the factors in the business revitalization process included "restructuring existing businesses," "creating new businesses," "balancing existing and new businesses," and "promoting diversification in management." Finally, a "sustainable growth model for business succession and business revitalization" composed of these business succession and business revitalization process factors was derived.
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