International Journal of Affective Engineering
Online ISSN : 2187-5413
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Volume 13 , Issue 2
Showing 1-4 articles out of 4 articles from the selected issue
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Original Articles
  • Shu-Ping CHIU, Jui-Che TU, Chuan-Ying HSU, Li-Wen CHUANG
    Volume 13 (2014) Issue 2 Pages 115-125
    Released: March 31, 2014
    JOURNALS FREE ACCESS
    Five continents of the world all have a record of tattoo culture. According to historical records, tattoo is originated from a kind of punishment that leaves indelible markings on criminals. In Taiwan, tattoo converts from a status symbol of tribal society into a label of middle and lower-level social class, and gives the public a negative impression of social marginalization. This study aims to investigate Taiwan and China youth perceptions of tattoo under their different lifestyles and cultures. Results finding: In terms of lifestyle, young people in Taiwan spend most time in surfing the net , while China youth spend most time in further education. It is inferred that such phenomenon is caused by long-term effects of different media culture and political systems. China youth acceptance of traditional tattoo totem is significantly higher than Taiwan. But Taiwan's acceptance of tattoo culture is significantly higher than China; China is relatively conservative.
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  • Takumichi MURAYAMA, Masato SAKURAI, Sakae YAMAMOTO
    Volume 13 (2014) Issue 2 Pages 127-132
    Released: March 31, 2014
    JOURNALS FREE ACCESS
    Vibration specific ride comfort of a vehicle on an urban street was evaluated by the psychological response of test subjects with the use of adjectives, while adjusting damping force of the damper. The test results indicate the vibration specific ride comfort can be measured by the psychological response of a passenger. The vibration specific ride comfort can be defined by a feeling of luxuriousness, feeling of being heaved, and feeling of being jabbed. Also, the vibration specific ride comfort is impaired by a bumpy feeling caused by the vibration coming from stiffened dampers.
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  • Yoko SUZUKI, Hisashi YAMAMOTO
    Volume 13 (2014) Issue 2 Pages 133-141
    Released: March 31, 2014
    JOURNALS FREE ACCESS
    Corporate images are important for additional value. Therefore, the customers' impression for corporate logos is very important for the management strategy. This study considers the impression of the customer and is based on a questionnaire survey data and focused on whether the participants knew the logos well or not. Previous study suggested that certain logos give the impression of the reliability-confidence and the innovation-invention. It seems reasonable to suppose that the participants' familiarity with logos affects the impression of reliability-confidence and the innovation-invention. The questionnaire was divided into 4 parts. Our concern in this paper is to examine correlation of Question 2 and Question 4. Question 2 asked whether the participants had ever seen the logos or not. Question 4 asked the impression of the logo. The participants were university students: 24 graduate students and 192 undergraduate students (n=170: male 131/female 39) (age: min. 20/max. 24, M=20.91, MD=21, SD=.999). There were 18 logos as stimuli. As the result of the factor analysis, 3 factors have been gained. After calculating the mean value of the factor loadings, we defined the cognition value that based on the answers from Question 2. And, we tried to survey the correlation between the participants' impression and participants' familiarity for the logos. For example, the logo of Panasonic has high Reliability-Confidence impression and the logo of American Broadcasting Company has few impression. This two logos has common and simple typeface, but Panasonic has high cognition value and American Broadcasting Company has low cognition value. We assume familiarity makes dominant impression for participants. We suppose we will going able to make more efficient corporate logo design by concentrating domestic environment. This study can be useful for corporate strategy, product design and urban planning.
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  • Po-Chun CHEN, Shu IMAIZUMI, Ying-Yu CHANG, Yong-Huang CHEN, Haruo HIBI ...
    Volume 13 (2014) Issue 2 Pages 143-148
    Released: March 31, 2014
    JOURNALS FREE ACCESS
    In cataractogenesis, vision deteriorates as the crystalline lens becomes hazier. This leads to opacity and eventually to light obstruction. Intraocular lens (IOL) implantation has become popular in recent years for the treatment of severe cataracts. Visual acuity and color perception are recovered in most patients following surgery. However, it was hypothesized that the recovery process may entail a hypersensitivity to visual stimuli, resulting in adverse symptoms similar to those in migraine patients. In this study, we conducted structured interviews with nine cataract patients regarding visual discomfort following lens implant surgery. Although most of the patients reported improved vision and quality of life, four described increased hypersensitivity to visual stimuli. Thus photosensitivity and visual discomfort may accompany the improvement in visual function after IOL implant surgery.
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