Incense bags is a religious product with the characteristics of folk belief and culture in Taiwan. Moderate commercialization is of positive significance to the preservation of religious culture and the development of religious culture products. According to the survey of customer attitudes towards incense bags commercialization and the development of customer HVM, this study finds that young people are very supportive of the commercialization of incense bags, and that the sense of design and religious meaning are considered to be the necessary conditions for commercialization design. Among the product appearance design attributes, if the overall sense can convey the visual perception and cognition of exquisiteness, conciseness and link to religious experience, it can create the customer values of Religion, artistry and Personalize. In this way, the commercialization process of incense bags will not be commodity oriented, but can retain their religious significance while having the opportunity to create customer values.

The current study sought to examine differences in physiological responses to comfortable thermal stimuli applied to the soles of the feet during the simultaneous presentation of other sensory stimuli. As relaxing stimuli, underwater movie footage, classical music, light blue illumination, vibration of the trunk, and the odor of grapefruit oil were each presented simultaneously with a thermal stimulus. Electroencephalography of parietal and cerebral blood flow in the prefrontal cortex were measured. An increase in α-wave activity and a decrease in cerebral blood flow were found for all combinations of stimuli compared with baseline. Additionally, the results revealed differences in response speed depending on the stimulus presentation condition. However, the tendency suggesting a difference in response times depending on the stimulus condition was similar to that of the thermal stimulus alone. The results indicated that thermal stimulation has a substantial effect on the feeling of relaxation.

We measured the psychophysiological responses of participants wearing two kinds of undershirts made from hydrophobic fibers to investigate the sensation of clothing comfort. In the experiment, participants perspired following exercise. The perspiration increased the humidity within the clothing, decreased the skin surface temperature, and worsened the comfort sensation. Multiple regression analysis revealed a stuffy sensation and a skin contact sensation as factors of the comfort sensation. Measurements of physiological responses revealed that the low-frequency/high-frequency ratio obtained from an electrocardiogram had high negative correlation with comfort sensation in the exercise/rest process. A difference in the moisture transport properties of the samples revealed that participants discerned a stuffy sensation and cool sensation, and there is the possibility that the difference in the stuffy sensation of the samples can be evaluated by the CVRR, which is an index of parasympathetic nerve activity.

The silhouette is an important element of fashion design. The designer’s sensibility is expressed by the design changes in silhouette lines. The purpose of this research is to construct a silhouette classification criterion and renew the silhouette category, The analyzed images that capture the silhouette transformations were selected from recent designer’s collections of luxury brands: Dior, a traditional luxury brand; Sacai, a new Japanese brand; and Doris Van Noten, one of the Antwerp Six. 11 measurement points used for the catwalk analysis were based on the reference points measured during the production of the clothes. The analysis utilized a combination of cluster analysis and multidimensional scaling. As the results, nine silhouette categories were obtained and the trend change was grasped visually by systematizing and classifying silhouettes that are important in predicting the future of fashion design. Moreover, this method could be applicable to automatic silhouette classification for unknown silhouettes.

The present study examines the necessary factors for a Japanese firm to enter the Chinese market. From 1995-2005, the Chinese apparel market greatly attracted Japanese fashion apparel firms. We examine the reason for the failure of Japanese firms’ penetration of the Chinese market. When China advanced the reform and liberation policy, liberalization of physical expressions such as clothing were encouraged. Japanese firms once experienced liberation from a controlled economy; therefore, it should have been able to understand the market trends. We review previous cases of Japanese firms starting around 1990. Principal component analysis was conducted by extracting data from the 1997 financial statements of Japanese apparel firms. There were few successful cases of Japanese companies entering the market. This is because there were few firms that satisfied the “administrative sensibility” (kansei) was required to enter the market.