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Volume 1 (1986)
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Volume 1, Issue 1
Displaying 1-5 of 5 articles from this issue
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Attractiveness of local organizations as places of workMasahiko NAKAMURA, Mitsuru WAKABAYASHI, Mamoru SANO1986 Volume 1 Issue 1 Pages 1-9
Published: April 15, 1986
Released on J-STAGE: January 27, 2011
JOURNAL FREE ACCESSThis study examined two questions:(1) How are organizations classified in terms of attractiveness evaluated-by the students as places of work? (2) To what extent are differences in student's sex and a major field related to the evaluation of corporate attractiveness? Students sampled from 9 universities in the Central Japan area (n=716) were asked to rate attractiveness of the 25 typical, local corporations as places of work.
Data obtained were subject to a series of cluster analyses that produced the following 6 clusters:(1) local food and retail store, (2) bank, (3) railroad, (4) local government, (5) journalism, and (6) manufacturing clusters. However, the clustering was found slightly different, depending upon student's background differences. In general, liberal arts and science students tended to show higher attractiveness toward the food and ratail-store cluster, while engineering students did toward the manufacturing cluster. Interestingly, female junior college students were found to like the journalism cluster best.View full abstractDownload PDF (989K) -
Mitsuru WAKABAYASHI, Masahiko NAKAMURA, Kazushi SAITO1986 Volume 1 Issue 1 Pages 11-25
Published: April 15, 1986
Released on J-STAGE: January 27, 2011
JOURNAL FREE ACCESSTwo questions were asked for this study:(1) clarifying the structure of occupational orientation among college students, and (2) exploring relationship between student's occupational orientation and attractiveness of the organization. A questionnaire survey was conducted to evaluate student's job orientation and attractiveness of the 25 organizations in the Central Japan area, based upon 716 students derived from 9 local universities.
Results of the factor analysis indicated two job orientation dimensions, job challenge and security, which roughly correspond to the F. Herzberg's Motivator and Hygiene factors for job satisfaction. By cross-tabulating two dichotomized orientation scales, subjects were classified into four groups (job challenge, security, apathetic and acquisitive groups), and then differences in organizational attractiveness were examind among them. Results of the analyses suggested that (1) the security-oriented students had stronger attachment with local government and giant corporations as places of work, compared to job challenge students, (2) apathetic students disliked “tough” and “gray-color” jobs, and (3) acquisitive students tended to favor giant corporations.View full abstractDownload PDF (7093K) -
Kazushi SAITO, Takashi MURAKAMI, Mitsuru WAKABAYASHI1986 Volume 1 Issue 1 Pages 27-40
Published: April 15, 1986
Released on J-STAGE: January 27, 2011
JOURNAL FREE ACCESSIn order to identify the basic dimensions of the image of organizations, a quasi threemode factor analysis (exactly, a quasi three-mode principal component analysis) was used. Subjects (691 university students) were asked to rate five organizations on the 21 seven-point adjective pairs. Three factors were extracted from this analysis: likeability, dependability, flashiness. Some interesting points were derived from examinations on the core matrices and the factor-score correlation matrix obtained from the quasi threemode factor analysis. On the likeability dimension, each organization was rated independently. However, on dependability and flashiness dimensions, it was found that the higher the dependability for some organizations, the more flashy they become, but for the other organizations, the relationship is just the opposite.View full abstractDownload PDF (1694K) -
Takashi MURAKAMI, Kazushi SAITO1986 Volume 1 Issue 1 Pages 41-53
Published: April 15, 1986
Released on J-STAGE: January 27, 2011
JOURNAL FREE ACCESSThe 573 universtiy students in the Central Japan area rated the image of five famous Japanese enterprises on the 7-point bipolar adjective scale and its activity on the 7-point monopolar scale. Factor loadings for all the data sets and correlations of factor scores between sets were estimated simultaneously by the multiset factor analysis. Four factors for the image data sets were interpreted as likeability, dependability, steadiness, and flashiness, while three factors for the activity, as outer activity, inner activity, and excellence in speciality. Correlations between factor scores showed that the organizations perceived high in an inner active dimension tend to have the image of likeability and steadiness, those high in an outer active dimension have flashiness, and those high in an excellence dimension have dependability. Interesting relationships, which were specific to particular organizations, were also found between the perceived activity and the image. For example, excellence in speciality linked closely with flashiness for the auto companies.View full abstractDownload PDF (1651K) -
1986 Volume 1 Issue 1 Pages a1
Published: April 15, 1986
Released on J-STAGE: January 27, 2011
JOURNAL FREE ACCESSDownload PDF (72K)
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